$7.73
per registration · 88 registrations
How a Playa Vista youth soccer academy turned $2,335 of Meta ad spend into 154 camp registrations in 30 days.
Euro Soccer USA runs European-style soccer training for kids aged 2-12 in Playa Vista, Los Angeles. Full-day and half-day summer camps, plus a weekend toddler academy.
Summer camp spots are perishable inventory: the season ends August 28, and every unfilled spot is revenue gone forever. The LA youth-sports market is crowded, ad costs climb all summer, and parents comparison-shop a dozen camps before choosing one.
The job: fill camps fast, at a cost per registration that made every program profitable, with programs priced from $126 to $438 per week.
Angles built on real moments: a parent on the field with their toddler, social proof from 164 local families, urgency stories as the season ticked down. No stock footage. No generic camp ads.
Cold prospecting, warm retargeting and audience rebuilds on a clean pixel, structured so budget flows to what converts instead of what merely gets clicks.
Weekly optimization passes: weak ads cut early, winning angles fed more budget, every registration tracked back to the ad that produced it.
Cost per result for the top ads, 30-day audit window, July 2026. Programs sell for $126 to $438 per week.
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